about
I’m a paid media marketer with over a decade of experience in the digital marketing industry. With both agency and in-house experience, I’ve worked with a wide range of industries ranging from SMB to enterprise ad spend levels. While I’m well-versed in platforms across the spectrum of online advertising, I find myself particularly drawn to the crossover between analytics and advertising. I enjoy sharing knowledge with the industry at large through writing and speaking.
Online publications that have featured my articles:
Conferences, webinars, and podcasts where I've shared my expertise:
- SMX (Search Marketing Expo)
- HeroConf
- BrightonSEO San Diego
- PRSA Digital Summit
- eMarketer Virtual Summit
- Optmyzr UnLevel
- Optmyzr Town Hall
- Edge of the Web podcast
- Azeem Digital Asks podcast
- Agents of Change podcast
- eMarketing Association podcast
- Semrush webinar
Work with Me
Trying to get a paid search campaign off the ground? Troubleshooting conversion tracking? Working through a new Google Analytics implementation? I'm available for consulting, audits, and select ad campaign management projects. Services include:
- PPC Campaign Audits
- Paid Search/Display/Social Advertising Campaign Setup & Management
- Google Analytics Configuration
- Conversion & Event Tracking Setup through Google Tag Manager
- PPC/Analytics Training for Agency and In-House Teams
connect
Reach out to discuss your project or question