Web Strategy

PPC, SEO, Analytics

Both as a department lead in a full-service agency setting and as an independent consultant, I’ve helped countless small to medium sized businesses execute strategies to deliver a return from the web. While my current role focuses primarily on web advertising, my work experience includes search engine optimization, web analytics, and content writing as well.

My goal is to help business decision makers find the best mix of paid and earned media to reach their target audiences, while implementing the proper data tracking to evaluate success. I also possess a moderate knowledge of front-end web development, with a solid grasp of HTML/CSS, an ongoing effort to learn JavaScript, JQuery, and PHP, and extensive experience customizing sites built in templates such as WordPress.

Web-Related Skills & Experience