about

I’m a paid media marketer with over a decade of experience in the digital marketing industry. With both agency and in-house experience, I’ve worked with a wide range of industries ranging from SMB to enterprise ad spend levels. While I’m well-versed in platforms across the spectrum of online advertising, I find myself particularly drawn to the crossover between analytics and advertising. I enjoy sharing knowledge with the industry at large through writing and speaking.

Online publications that have featured my articles:

• Search Engine Land
• Search Engine Journal
• Smashing Magazine
• Clix Marketing Blog

Conferences, webinars, and podcasts where I've shared my expertise:

• SMX (Search Marketing Expo)
• HeroConf
• BrightonSEO San Diego
• PRSA Digital Summit
• eMarketer Virtual Summit
• Optmyzr UnLevel
• Optmyzr Town Hall
• Edge of the Web podcast
• Azeem Digital Asks podcast
• Agents of Change podcast
• eMarketing Association podcast
• Semrush webinar

Work with Me

Trying to get a paid search campaign off the ground? Troubleshooting conversion tracking? Working through a new Google Analytics implementation? I'm available for consulting, audits, and select ad campaign management projects. Services include:

• PPC Campaign Audits
• Paid Search/Display/Social Advertising Campaign Setup & Management
• Google Analytics Configuration
• Conversion & Event Tracking Setup through Google Tag Manager
• PPC/Analytics Training for Agency and In-House Teams